Social Media Influencers: Advertising’s New Main Stage

How to utilize social media when building your personal brand

By: Marissa Humayun

Scrolling through your social media feed, you most likely follow friends, your favorite celebrities, that one makeup artist you love, even that one funny meme account. This new world of digital social interaction gives us this amazing chance to stay connected in real time with those we care about.

At the same time, this platform is now one of the most successful and powerful ways to advertise in the 2010’s. How do they do this? Social Media Influencers.

Take Grumpy Cat for example:

With over 2.3 million followers, this cat has got branding down to a science. Advertisers behind the Friskie’s Party Mix campaign chose to put their time, money, and effort into a social media campaign with influencer, Grumpy Cat, to reach their tailored target market in an effective and fast way. Grumpy Cat was even named one of Forbes Top Influencers, describing her as,

 “undoubtedly the best-known Internet pet sensation, who gained fame as a meme thanks to her adorably sad appearance, the result of an underbite and dwarfism. Sponsorship opportunities followed: Grumpy became the official “spokescat” of Friskies pet food in 2013, and her owner Tabatha Bundesen has brokered licensing deals with Hot Topic and Gund.” (Forbes)

From a Vault article titled, “How to Turn your Social Media presence into a Full-Time Job,” the author interviewed an influencer, who stated that advertising agencies ask themselves “why spend money on a commercial that wouldn’t get the views that [influencers] would get?” They use this to justify recent decisions in going “influencer-heavy” in advertising.

With this information in mind, you may be wondering, what does this mean for me, a college student (and not a famously sad cat)?

College students can build their personal brand via social media. You are your greatest asset to market to employers when looking for a job. Just like social media influencers, the easiest and most effective way to get your message out to the public is through social media. This could mean utilizing LinkedIn in a unique way (maybe instead of a written bio, you create an introductory video), or sharing an elevator image (a visual advertisement of you) on your personal social media accounts.

Additional resources/examples of personal brandin through social media can be found on the FSB Career & Professional Development website under the Networking and Branding tab. Here, you can find advice on what to include/what not to include on various forms of social media.

Whatever it may be, the secret sauce right now to conveying a message to your audience is influencing your audience through social media.

Know Your Recruitment Rights!

The fall is a wonderful time to be a student in the Farmer School of Business. Employers are holding Lunch and Learns, there are Info Tables set up all around the commons with employees swapping pizza for a conversation, and companies are offering full-time or internship offers to successful FSB students!

Fall recruitment season is an exciting time, but can also seem stressful. The FSB Career and Professional Development office wants you to have the appropriate amount of time to make your decision to accept or decline an offer!

So, employers recruiting at Miami have to uphold the following dates concerning deadlines:

Converting Internships to Full-Time: Offer to remain open until October 15

Full-Time or Internship offer during FallOffer to remain open until October 31st, or 3 weeks after offer is given, whichever is longer

Full-Time or Internship offer during SpringOffer to remain open until February 28th, or 3 weeks after offer is given, whichever is longer

The internship and full-time offer policy is not in place for students to “shop for offers,” but rather an effort to protect students who are truly conflicted with internship/job offers and need time to decide. If you receive an offer that does not adhere to the dates above, contact the FSB Career and Professional Development Office.

Additionally, as FSB students, you are prohibited to renege—or go back on an offer or to accept an offer after already accepting one. Violating this rule will result in being banned from all future on-campus recruiting and services from the Center for Career Exploration and Success.

Here’s a few things to consider before accepting a job offer:

  • Do you understand the work you will be doing on a day-to-day basis?
  • How will you be evaluated?
  • Is there room for upward growth or horizontal movement within the company?
  • Is the company culture a good fit?
  • Do the salary and benefits meet your expectations?
  • Is the salary comparable to similar jobs at other companies?
  • Are you excited about the job and will you be inspired to work each day?


For more information, check out articles on The Muse.



For more information, visit the Career and Professional Office in FSB 1022!


What Employers Expect from Students at Career Fair

By Audrey Inniger, Campus Recruiting Program Manager at Vantiv

What do you expect to get out of a career fair? Are you looking for an internship? Or a full time job after graduation? The companies attending definitely have expectations for their future employees, as well!

What are we looking for? Here are some things you can do to make a great impression:

  • Make Eye Contact – Eye contact signals to employers that you are actively listening and paying attention to what they are saying.
  • Have a Firm Handshake – Match the grip of the person whose hand you are shaking, shake from your elbow and not your wrist, and follow the two second rule. A good firm handshake signals that you are confident, driven and prepared.
  • Dress to Impress – Don’t dress for a career fair the same way you would dress on the job. Often times you dress more casually on the job than you would during an interview. You have to get the job before you can dress like someone who already has the job, so dress to impress!
  • Have an Elevator Pitch – Be prepared to sell yourself in 30-90 seconds. Start with a short intro about yourself then talk about your experience, your career goals, and why you’re both interested in the company and why you’d make a great fit.
  • Share What Makes You Unique – Be able to tell the employer what makes you different compared to all the other students. Make sure they remember you after a long day meeting with countless students!
  • Show Initiative – Don’t expect the recruiter to tell you what next steps are or to provide you with their business card. Be proactive – Ask for a business card and make sure you walk away knowing what the next steps are.

With the tips I’ve shared, you’ll be able to present your best self and shine!

Advice from a graduating senior!

When I was asked to write this post, there were many different ways I could have gone. Throughout my four years there have been many great memories created, tough times endured, and stressful situations resolved. But out of everything, the best piece of advice I have to offer did not come to mind until my first semester senior year. And although it is easier said than done, there is a common theme or trait between all FSB students that I hope this advice can help with.

The best piece of advice I can give you is to live in the moment. I understand the importance of staying on top of your career search and planning ahead for school, but sometimes we get a little too caught up in it. For example, as underclassmen you will constantly hear conversations in Farmer about the fear of never getting an internship, failing a class, or simply just not knowing what to do with your lives. Looking back, I was definitely one of those students. Also, looking back I would say that I definitely wasted time and energy on stressing out over nothing.

To elaborate, while yes the process of getting an internship or job or studying for multiple exams you have in the next few days is very stressful, there is no reason to lose sleep over this stress. We have all heard about Miami’s statistics regarding job placement and all of the success stories that came out of this school. If you work hard, you will be one of them. Don’t add stress. We live in one of the best college towns in America, enjoy your time here! Everything will work out if you put in the effort.

Also, one final thing, take advantage of the time you have in college. Believe it or not, we will be way busier after school in the real world. Don’t be afraid to study abroad, go on weekend trips, and check as much out as you can. You will never have the opportunity again to plan a trip 24 hours in advance because you found a great deal last minute. These are where some of my greatest memories have been created. Make memories with your friends and don’t stress out, these are some of the greatest four years in your life, enjoy them to the fullest!

Tips for networking while abroad!

Originally Posted: January 2017

By: Elana Ross (guest blogger)

While every employer loves to see study abroad experiences on a resume, studying abroad is also an interesting opportunity to grow professionally. The in-class experience is one dimension of cultural learning, but networking applies the culture to a work environment. It also gives more substance to talk about in interviews once you have returned.

Figuring out how to network while abroad can be very daunting, but there are so many ways different options to approach networking.

Firstly, there are different internship programs offered both at Miami and other study abroad providers. Even semester long study abroad programs offer the opportunity to intern along with studying. This is probably the easiest way to start building a global network and understanding global business trends.

Before you start studying abroad reach out to past employers to see if they know anyone in your location abroad. Since you already have a rapport established with them you don’t need to build credibility. For example, at a previous internship someone I worked with transferred from the Paris office. Before I left to study abroad in Paris I reached out to her and she connected me with someone in the Paris office. This is an effective way to grow you existing network within a specific company.

Next look at the multinational companies that recruit at your school. Through the recruiter or the main point of contact at the company you can find out if they have a location abroad. Reach out to them and see if they can put you in contact with someone in their office abroad. Since you are showing interest in their company in a more unconventional way it makes you look proactive and stand out to the recruiter too.

LinkedIn is an amazing resource for networking in general and abroad. If you identify an industry or company of interest, you can filter by those factors along with your location abroad to find potential contacts. Through LinkedIn you can potentially find a professional’s contact information. If not, you can find the format of their email (i.e.,  or other variations) and send them a cold email.

Lastly, and probably most importantly, remember that your most valuable contacts abroad are your peers. Studying abroad is a great way to develop a broad network of friends and potential professional contacts down the road. Get to know your peers, their interests, and stay in touch.

Just remember it is never too early to start building a professional network and going abroad is the perfect way to create a strong, global network.

Relieve final exam stress with these tips

Is the end of the semester stressful? Read about the top ways to relieve your stress!

Originally Posted: November/December 2016

By: Vlad Kovacevic

Welcome back from Thanksgiving break! As you all know, final exams are quickly approaching. Although it is a very busy time, we urge you to relax and try not to stress. Test anxiety will only make it more difficult to get the score you had hoped. You all were admitted to this institution for a reason so have faith in your capabilities. Here are a few suggestions to make sure that you remain healthy and control your stress throughout finals week:

  • Do not cram! Although this is a tough task with everything going on in every student’s life, studying in intervals and starting early will help dramatically. By even taking an hour out of your day earlier in the week, it will help make things less stressful as the exam approaches.
  • Exercise! You can help improve your memory by just doing twenty minutes of cardio! Also, exercise will help increase your energy and reduce stress.
  • Eat healthy! Studies show that students having a healthy balanced diet performed better on their exams. By taking a small study break every hour to have a snack, you are refueling your body and brain which has a significant increase on the how productive your studying is. A few great options for a snack are almonds, fruit, and yogurt.
  • Change study spots! Sitting in the same spot can become boring and draining. Studies show that students who change locations to study perform better on exams. So alternate between the library, study rooms, and coffee houses.
  • Time manage! As stated earlier, cramming only causes more stress. So create a plan on what you should study when and make sure to include breaks to give your brain a rest. This will help with your studying schedule and boost your exam scores!
  • Sleep! Try to avoid pulling an all-nighter. Your brain needs the rest and the effects of not sleeping have a huge impact on your memory. Your brain will not get the REM cycles it needs and ultimately leading to a worse test score.
  • Put the phone away! One of the biggest problems with our generation is the amount of distractions around us. In order to get the most out of our studying, make sure to put your phone on silent and put it in a place where it can’t distract you.

We hope some of these suggestions will help you as you go through finals week! It’s the final week so give it all you got. Best of luck and have a great winter break!


Want to leave a positive impression with employers?

Originally posted: October 2016

By: Joe Schlotman, VP of Operation at Dewey’s Pizza

Do you want to know how to make a lasting impression with a recruiter? Do you want to stand out and achieve a milestone in your college career? Many students will have the opportunity to interview with employers and recruiters in hopes to acquire and internship or full time opportunity. Here are a few suggestions on how to leave an impression on employers from Joe Schlotman,Vice President of Operations at Dewey’s Pizza:

  1. Write a Thank You note.  A brief note expressing gratitude for time and clarifying interest is always appreciated.  You can also take the opportunity to seek out information regarding a reasonable follow-up timeline to hear or discuss what you can do to take the next step forward.
  2. Use the business to learn about company dynamics and industry related skills. Share with your desired employer partner what you learned through the initiative you took.  Saying you are interested is great, but showing initiative can set you apart from others.
  3. Seek out people in the company to network with.  See if you know anyone already working for the company and plan a time to meet with those individuals. They could be great resources and advocates to help you learn about company culture and lend advice for how to get your foot in the door.
  4. Stay open to alternative opportunities with the company. A willingness to be flexible can be a good way to differentiate yourself and give yourself more options.  The opportunity you will accept after school is very likely a first step so be flexible.

As an employer with a large presence at Miami University, these are some great suggestions to help propel you throughout the process. Don’t be afraid to reach out to employers, networking can only help you be remembered and stand out.

Preparation for Career Fair

Originally Posted: September 2016

By: Vlad Kovacevic

It’s that time of year again and school is right around the corner. With September quickly approaching, there are a number of things to begin preparing for such as the highly anticipated Career Fair! For upperclassmen, this is a big opportunity to land your dream internship or job. There are a number of things to review and touch up before coming back to school.  You should be updating your resume, refreshing your interviewing skills, and completing your Handshake profile! It also isn’t a bad time to begin searching companies to learn about their backgrounds and culture. By doing so, not only will you get ahead, but you will be organized and prepared when the stress of the first week of school arrives. It also isn’t a bad idea to begin getting in contact with recruiters. A quick email saying that you are looking forward to seeing them at Career Fair and maybe asking what you could do to best prepare yourself for this day could go a long way by maintaining your personal connection with them. This could also give you an advantage and get your name to stand out during the long day of Career Fair.  Make sure to utilize all the resources we have available in order to make the big day a successful one!

Although many of you may think it is only August and you still have time to prepare, it never hurts to start early. When we return to school, the first few weeks always become hectic and students often find themselves pushing off refining their resumes or searching companies until the last minute. You will have much better success and be a lot less stressed by reviewing the necessary information today. Also, review our older blog posts as we have given advice in the past regarding this subject. Staying organized and being proactive will help lead to a successful Career Fair and ultimately help get you that dream job or internship you have wanted!

How to leave a good impression as an intern! (Summer Blog)

Originally Posted: Summer 2016

By: Vlad Kovacevic

Congratulations! You have gotten that internship you have worked so hard for! Now as you have achieved a major goal throughout your college career, there are many things you could do to stand out and be successful in your upcoming internship.  Interning not only provides you with a great experience, but can also lead to future opportunities. As you all know, your internship is important and making a good impression should be a top priority. Here are some tips for how you could be successful this summer from USA Today:

  1. Be ready: Come in ready to go. Be mentally prepared to do whatever task needed at 110%. Make sure you are clean cut and everything is pressed and looking sharp. By having the right mindset not only will you be ready to work hard but also come in with a positive attitude. Make a great impression!
  2. Learn the company culture: Pay attention to what others do. For example, if other employees are early to meetings then you should be also, if people are quiet during phone calls then you should be too. Find out what others are doing and emulate it. Follow the etiquette others do.
  3. Ask questions: Do not be afraid to ask questions. Everyone knows you are an intern. Employees realize you most likely have never done this type of work before. It is better to ask than find yourself making mistakes and being a problem for the company. Also, most employees have been in your shoes before. They realize you have no idea what you’re doing. Find out when’s the best time for you to talk to your supervisor and keep a list of questions so you do not forget to ask them about anything you need.
  4. Set goals: At the beginning of your internship, sit down with your supervisor and figure out goals in which you are trying to achieve. Meet up with this supervisor a few times throughout your internship and see where you are and what you can improve on. By setting goals, you could keep focused on what you are looking to achieve and what you need to do on a daily basis.
  5. Get to know your supervisor: Get coffee or set up some sort of meeting with your supervisor  to hear their journey and learn about how they got to the position they are in right now. This is a great way to learn the steps they took so you could eventually get to their position.

These simple suggestions could help give you an edge and put you ahead. Some of these suggestions may seem minor but the little things can go a long way, especially in an internship. I hope you find this helpful and good luck this summer!

What I wish I knew as a freshman…

Originally Posted: May 2016

By: Vlad Kovacevic

With the month of May here, the class of 2016 will be departing us and moving on to the “real world.” First of all, congratulations to all seniors; thank you for making a positive contribution to the Farmer School of Business. When speaking with a friend of mine who is graduating, he mentioned a few things he wished he could have done differently when dealing with his career and professional development. Sometimes, we take things for granted or do not take actions to be proactive about our future. That was his main message to the underclassmen when looking back on his college experience. Take a look at the key areas my friend stated every underclassmen should know in order to be prepared for a full-time career.

The first point he mentioned was that he wished he would have taken advantage of the career and professional development services offered earlier in his college career.  He mentioned, “I should have been building a strong resume and interviewing skills during my sophomore year.” By doing this sooner, it would have helped him be prepared for his junior year and would not have felt as rushed. FSB Career and Professional Development has multiple drop-in hours to help get your resume perfected. Also, don’t forget about the mock interviews offered! These are a couple of great ways to get prepared for your future.

The second point he talked about when reflecting on his college career here at Miami was that he started to use FSB Career and Professional Development his junior year and realized how great of a resource it was. It helped him land an internship and offered great advice for his future. He mentions that his meetings with Nick Cattin, FSB Director of Career & Professional Development, were all very productive and helpful. He recommends that all students take advantage of the resources they offer early in their college career to better prepare themselves for finding an internship or full time job.

Finally, as a junior myself, I advise all underclassmen to not wait to get started on your career exploration and development. Although you may fail early in your college career when trying to land an internship, look at it as a learning opportunity. By going out and experiencing interaction with recruiters, it will help you grow and better prepare you for when it really matters your junior year. Also, don’t be afraid to interact with employers and learn more about their firms when they haveinformation tables and office hours available in Farmer. Be proactive and get on the ball from day one!

I hope the advice of my graduating friend and I have given you guidance on your future endeavors and wish you all a great summer.