Author Archives: hoffmagc

Why Major in Marketing?

By: Grace Hoffmann

When I first came to college, I was initially a Finance major. However, after taking a few classes and speaking with my professors and advisors, I switched to Marketing. Why Marketing? Marketing stood out to me because there are so many jobs/occupations you can hold after obtaining a degree in Marketing. Also, according to the Bureau of Labor Statistics, the job outlook for an Advertising, Promotions, and Marketing manager is 10%, which is higher than the national average for all occupations! Most typical entry level marketing positions only need a Bachelor’s degree, thus allowing you to become employed directly after graduation.

WayUp describes Marketing as,“an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it.”

At each different touchpoint of a product or service, there is a different marketing job. A different set of skills is needed depending on what you are working with. Thus, making marketing a very interesting sector to work in!

Some entry level marketing positions include:

  • Sales
  • Research
  • Advertising
  • Digital and Social Media
  • Communications
  • Public Relations

This list is just a start, to learn more, check out this article posted on The Balance.

By majoring in marketing and going through Miami’s business core, students are able to take both qualitative and quantitative classes. These are extremely necessary when wanting to work in any business environment!  

For more information regarding marketing and jobs in marketing, check out the resources below!

Sources and Resources:


The Art of Communication

By: Grace Hoffmann

Knowing how to effectively communicate is a critical skill in our academic pursuits, our personal lives, and specifically, in the workplace. Communication is more than just talking with one another; communication is delivering information between groups of people or organizations through many different mediums. Although communication may seem simple, in order to be effective, you must be aware of the many connected components of communication.

Components of Communication in the Workplace

According to an article on The Balance written by Susan Heathfield, “there are five components to any communication and a sixth that is the overall environment of the workplace in which the communication takes place.” The five components include: the individual sending the message, the context for the message, the person receiving the message, the delivery method you choose, and the actual content of the message. Here is a brief breakdown of each component.

The sender: This is the person sending the message to the receiver. The sender should have a clear message that the receiver will understand. When acting as the sender, be sure to include enough details for the receiver, but do not include pointless information that will confuse the receiver.  

The context for the message: Why is the message being sent? What has happened, good or bad, that caused the message to be sent? In present day, with a vast majority of communication being online, the background behind the message is important to know in order to fully understand the circumstances regarding the information and to appropriately reply. When the message is given in person, look for non verbal cues such as gestures or body language in order to gain background on the message.

The receiver: The receiver receives the message from the sender. The receiver must listen, read, or view the message fully and carefully in order to obtain the information it contains. When acting as the receiver, be sure to ask questions if you are confused. Obtain clarification on any abnormalities. According to the Balance article, “if the receiver trusts the sender, the chances for effective communication increase.”  

The delivery method: When choosing the delivery method, think about how the message will be best communicated between the sender and receiver. Delivery methods could include in-person, email, text message, or written documents. All mediums are effective when used in appropriate settings. If using newer communication methods, both parties should be able to have access to it and have used in the past in order for the message to be effective and clear.

The content: What is being said? The content of the message should be clear and specific to the receiver. The content should resonate with the receiver.

Each of these components works together in order for a message to be appropriate and to be conveyed effectively. The article, “The Power of Good Communication in the Workplace,” by  Mikelle Despain, lists benefits of good communication in the workplace such as: mitigating conflict, increasing employee engagement, better client relationships, and a more talented and productive workforce.

As summer approaches and we begin preparing for the start of our internship or full time job, be aware of how you are communicating and make sure to consider each of the components of communication in the workplace in order to be a more effective communicator!



Workshop for Women: Why YOU Should Negotiate your Salary

By: Grace Hoffmann

Glassdoor recently published a survey that 3 in 5 American employees did not negotiate their salary. Even more shocking, over 68% of women accepted their offers without negotiating as compared to the 52% of men.

According to a Forbes article written by Carol Sankar, “negotiation is the key to closing the pay and value gap in the workplace and business. Women are not encouraged to perceive the value of developing an annual negotiation strategy without feeling penalized and judged. As a result, women will settle for lower compensation agreements and starting salaries.”

In order for change to occur, women need to know their value and be willing to negotiate for higher salaries or benefits.

Here’s a few strategies and tips to close the gender value gap and start negotiating salaries:

  1. Know your unique value proposition and be prepared to make a pitch– Your unique value proposition is what you are going to bring to the table for a job, corporation, or company. Be able to discuss why you are an asset and how you will contribute to the company directly and indirectly!
  2. Discuss more than just money – Negotiations should not only be about your salary. Be willing to take on more responsibility or ask for a new role. Through taking initiative and gaining more responsibility you just may find yourself with an increase in compensation and more potential in the future to earn a higher salary with  more benefits.
  3. Stay positive – Although most people find it uncomfortable to ask for a raise, know that you deserve it and have the right to do so. Keep your head high as you talk about your salary and what you want out of a job. If the offer is lower than you expected, be willing to ask why and what you can do. If it’s too low, be able to say no and move on. Continue the job search and find a job and salary that meets your skills, expertise, and potential.   

“The Center For Career Exploration and Success, Farmer School of Business, and The Women’s Center have joined forces to address the gender wage gap. Women who negotiate increase their potential to earn higher salaries and better benefit packages.”

The salary negotiation workshop will be held on Tuesday, March 27th from 5:30PM-7:30PM in the Shriver Center, Bystrom Room.

The workshop will discuss:

  • The gender pay gap and its long-term consequences
  • Personal value to the workplace – how to identify and articulate it
  • Persuasive responses and strategies when negotiating 
  • Benchmarking target salaries and benefits through market research

The salary negotiation will be followed by a networking event for students to connect with professionals!  

Register for the event on Handshake!



Sources and Other Resources:





6 Tips on How to Best Utilize Handshake

By: Grace Hoffmann

Handshake is Miami University’s platform for students and recruiters to connect for professional opportunities. Over 125,000 employers and 170 universities are using it AND every Fortune 500 company is on it. Handshake exposes students to more diverse opportunities and allows them to filter geographically where they might want to work and in what sector. Handshake is a very effective tool in the job search when used to its full capabilities! With that being said, here are a few tips to make your Handshake profile more successful:

1. Make your profile public

One of the most common mistakes we see is students having their profile set to private. Be sure to make your profile public to employers! When public, over 125,000 employers will be able to view your profile and reach out to you with job or internship opportunities. Check to make sure your profile is public on the “My Profile” page of your Handshake account.

2. Make sure your profile is “Complete”

Just as you take time to create, edit, and revise your resume, you should do the same for your Handshake profile. Similar to LinkedIn, Handshake allows us to add our past or current jobs, extracurricular activities, class projects, skills, and courses. Fill these out! The more complete your profile is, the easier it is for employers to learn about you and begin the recruiting process.

3. Add your Career Interests

The Career Interests tab is found in the drop-down menu under your name. In this section you are able to decide what type of job you are looking for, your ideal locations of employment, and industries that interest you. Be sure to fill this out and click as many of the boxes as you see fit! Handshake will then be able to more accurately recommend jobs or internships that you are interested in.

4. ‘Favorite’ companies you are interested in

Handshake allows us to “favorite” the companies you are interested in. Doing this keeps you updated on the current job openings they have and when the applications are due. You will be able to receive notifications of all of the companies you have starred and favorited.

5. Adjust your notification preferences

Don’t miss out on job postings. Handshake allows you to set and change how you want to be notified about job postings, interviews, career fairs, private messages from employers, applications, and appointments. Emails, notifications, and IOS push messages are the three options you have. This will help you keep track of when your favorite employer is posting a new positions! All of these can be configured in the notification page, found under the drop down panel under name.

6. Check Handshake frequently
Employers update Handshake regularly. Be sure to check Handshake often and continue applying for the jobs or internships that you are interested. Each day more and more jobs are added. Don’t miss out on them!

For more information about Handshake and for help setting up or completing your profile, make an appointment with FSB Careers in FSB 1022.  Check out our website for more information concerning the recruiting process. Stay updated with news and follow our student blog!  


Job Searching: Why Networking and Referrals Need to be your Top Priority

By: Grace Hoffmann

As Spring Ice approaches at Miami University, students of all ages and grades are searching sites such as Handshake, LinkedIn, and Indeed in hopes of finding the perfect job or internship to kickstart their career. These job search platforms provide a great amount of information on the companies visiting the university and about job openings, but are they really the most efficient and effective ways to start the hiring process at a company?

The quick answer: NO. Although the platforms listed above are a great way to start your search, there are many more areas that candidates should be focusing on in order to streamline the hiring process.

  1. Start networking early, and never stop

Aesop’s Fable of The Lion and the Mouse is a perfect example to show when discussing the importance of networking. Jim Fergle’s article discusses the fable and the moral of the story, “even the small and the weak may help those who are mightier than themselves” (Fergle). With the story, Fergle points out that there are many other points relevant to the business community and networking. One being, you need to “be ready to network anytime, anyplace and with anyone” (Fergle). It is very important to always be considerate of others and treat others with respect no matter their occupation or position in a company. You never know when you might need someone’s help or their network reach.

To learn more about networking and the extent of your network, take a look at the “Job Search Networking Evaluation”.

  1. Get an employee referral

What is a referral? A referral is a recommendation from an employee or past employee at the company you are applying to. According to an article on U.S. News online, “when an employee refers someone, that candidate is hired about two-thirds of the time” (U.S. News). Referrals are an amazing way to connect with a company! Referrals speed up the hiring process and increase your chances of getting hired.  Over 75% of job seekers and those looking to hire candidates even ranked employee referrals in the category of “high to extremely high importance” (U.S. News). So that being said, research the company and use your contacts within the company to get hired!

With such a strong alumni pool, being a student at Miami University is the perfect reason to start your networking early and to get connected! Check out the LinkedIn Alumni Tool to see where past students are working and living.  Message or email them to learn more about their position or the company and get networking!  



4 Life Lessons Learned from Rejection

By: Grace Hoffmann

As young professionals, we know what it is like to not get selected for a position or company and how it affects us. We were raised in a generation with an emphasis on “everyone being a winner.” We even received participant trophies for activities we were involved with. News flash: The real world isn’t handing these out! Not everyone gets the job or lands the position at their dream company. Rejection happens. Although it may feel terrible in the moment, it should not deter us from reaching our goals.  It’s how we take the rejection and learn from it that makes us stronger and more successful. As millennials, we need to work to learn humility and grow from rejection.

Nikki Riojas discusses a few reasons why rejection is good:

1. It builds character- and tougher skin.

“Fall down seven times, get up eight.” We are going to fail. We are going to be told no. It’s how we go forward with our lives after rejection that is most important. Rejection will get easier if you see it as a growing experience

2. It probably wasn’t the best job for you anyway.

The fit has to be mutual. Also, if you’re new to an industry, you may not know exactly where you should fall within a company. Gain as much experience as you can in the positions you get to help propel your career.

3. It should fire you up, not beat you down.

Getting rejection should not lead to you giving up. Even if you are not what the company was looking for, you can still learn from the experience. Ask for feedback from your interview! Learn from the mistakes you made and reflect on what you should focus more time on!

4. It allows you to build upon your experiences and make adjustments for future career moves.

Learn to be versatile and to see the big picture. Each and every step you take will impact your career. Stay determined and keep learning.

Rejection helps us grow and learn. It’s our duty to make the best out of a situation and to move forward.  As odd as it seems, rejection can have such a positive impact on our life and career! Who knows what the incredible opportunity ahead for you will be!

Everything But The House: Miami Alumni & Cincinnati Startups

By: Grace Hoffmann

Miami University graduates, Andy and Jon Nielsen, are two brothers who partnered with co-founders of Everything But The House in May of 2012. These two brothers used to go on trips with there mom to antique malls and now they are CEO’s of a very successful online estate sale business! Passion and creativity of the two brothers, as well as the other company leaders, are two forces that have been driving this company.

“Everything But The House” is an online estate sale marketplace that connects buyers to items being sold at estate sales all around the country. Everything But The House (EBTH) could include items from estate sales, businesses, or items from the home. The process of selling on EBTH includes an expert sorting, taking photos of, and writing descriptions for your items and then uploading them to the website. Then, once the sales goes live, the item has 7 days to sell. Each bid starts at $1 and once the item is sold, EBTH manages all payment, pickup, and shipping. Sellers on EBTH are known to make 3-5 times more than they would on a traditional sale.

EBTH has raised over $84.5 million in venture capital and has offices in 27 cities across the United States ( In an article by WCPO, CEO Andy Nielsen explains how technological advances and redesigns of the website into different segments/categories have increased subscribers. He also notes that a future goal of the company is to go global and provide service in Europe and Canada.

Both alum and their families are still very involved with Miami University!

Jon Nielsen’s recent interview for the Miami Alumni Association can be found here.  

EBTH will also be apart of the Cincinnati Immersion Week! If you’re looking for something to do over J-Term and want to visit and learn more about some Fortune 500 companies in the Cincinnati area, apply here.




The Power of Story Telling in the Business World

By: Grace Hoffmann

If two applications are completely the same, who gets the job after the interview? When an employee brings up their idea, how do they convince others it will work? How do you describe your personal brand to others? Knowing how to tell a good story can help your career and even advance it!

When someone talks about storytelling, they normally recall fairy tales and made-up stories that they heard before going to bed as a child. While these may be true, storytelling is much more involved than that. Did you ever think about why you were so interested in the story you were hearing? What was the storyteller saying that intrigued you?

Storytelling is a skill that will set two candidates apart.

In an article by US News, it discusses how the secret to a successful interview is great storytelling! The article discusses how “the art of storytelling can be applied to interviews as a strategy for making your case clear and impactful.” This can be done by crafting your story — why you are the best person for the position– around who your audience will be and what is meaningful to him/her. Storytelling should tug at emotions, and leave a positive impact. Storytelling makes you memorable.

Storytelling will help your career

In an article found on CNN, it discusses the book, “Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story” by Peter Guber. The author discusses how important storytelling is for someone trying to advance their career:

“Whether you want to motivate your executives, organize your shareholders, shape your media, engage your customers, win over investors or land a job, you have to deliver a clarion call that will get your listeners’ attention, emotionalize your goal as theirs, and move them to act in your favor. You have to reach their hearts as well as their minds — and this is just what storytelling does.”

Guber notes 12 tips in his book  in order to tell a purposeful story–

TIPS for good storytelling:

  1. Data dumps are not stories — dump them, don’t tell them!
  2. A purposeful story is a call to action — be sure to make your call.
  3. Successful stories turn “me” to “we” — align your interests.
  4. Be sure your story tells what’s in it for them.
  5. Be interested in what interests your listeners and they’ll find your story interesting and your goal compelling.
  6. Remember, the context in which you tell your story colors the story you tell.
  7. Your first hand or witnessed experiences are the best raw material for your story.
  8. Employ the element of surprise.
  9. Craft the beginning to shine the light on your challenge or problem.
  10. Shape the middle around the struggles, then meet the challenge.
  11. End with a resolution that ignites in the listener your call to action.
  12. To tell a great story, make preparation your partner.

Storytelling is extremely useful in the business world! Know your story’s purpose and be excited about what you have to say! Storytelling can transform an interview, project, or even when discussing your personal brand.



What Do You Want to be When You Grow Up?

Do you think you might be a multipotentialite?

By: Grace Hoffmann

We’re asked this question quite frequently as we grow up. From kindergarten to high school, our answers definitely change. Even in college and into our adult life, we still may not know what we “want to be when we grow up.”  With the passing of time most people tend to become more realistic in their answers. The question also starts to become a topic for anxiety or distraught and less of a fun question full of endless opportunities.

Why is this? One of the reasons may be that we are interested in many things! For some of us, none of the things we are interested in correlate at all. Having many interests is not a limitation! Yes, it may seem that way if you are having to choose just one passion to follow or one quality you need to make your priority, however, you don’t have to.

In a TedTalk by Emilie Wapnick, she discusses “Why some of us don’t have one true calling.

Wapnick discussed her struggle with loving many different things and not always knowing what her one calling was. Then, she decided that she didn’t need to have just one calling. She discussed the term “multipotentialite” in her TedTalk.

What is a multipotentialite? A multipotentialite she describes, is “someone with many interests and creative pursuits.” She adds in that there could be many different definitions of the word, which makes it even more unique and fitting to the name!

She discussed that multipotentialites have 3 super powers or advantages.

  1. Idea Synthesis – This is “combining two or more fields and creating something new at the intersection.” This is a great quality to have! This stimulates innovation and allows you to work on teams well and help combine ideas or formulate solutions.  
  2. Rapid Learning – A big part of rapid learning stems from interest. The desire to learn and to not be afraid to fail defines multipotentialites. Multipotentialites use everything they have learned in each and every job they do.
  3. Adaptability – Wapnick defines it as “the ability to morph into whatever you need to be in a given situation.” Adaptability is extremely sought after in the workplace.

In an article about the benefits of being adaptable, it discusses the findings of a survey that states, “91% of human resources recruiters predicted that by 2018 the ability of a candidate to deal with change will be a major recruitment goal” (

What does all this mean? It means that you are unique and you should embrace your interests — no matter how different you may think they are!

Watch the TedTalk!


For more information of the importance of adaptability — read articles by the Fahrenheit Group and Information Age.



Know Your Recruitment Rights!

The fall is a wonderful time to be a student in the Farmer School of Business. Employers are holding Lunch and Learns, there are Info Tables set up all around the commons with employees swapping pizza for a conversation, and companies are offering full-time or internship offers to successful FSB students!

Fall recruitment season is an exciting time, but can also seem stressful. The FSB Career and Professional Development office wants you to have the appropriate amount of time to make your decision to accept or decline an offer!

So, employers recruiting at Miami have to uphold the following dates concerning deadlines:

Converting Internships to Full-Time: Offer to remain open until October 15

Full-Time or Internship offer during FallOffer to remain open until October 31st, or 3 weeks after offer is given, whichever is longer

Full-Time or Internship offer during SpringOffer to remain open until February 28th, or 3 weeks after offer is given, whichever is longer

The internship and full-time offer policy is not in place for students to “shop for offers,” but rather an effort to protect students who are truly conflicted with internship/job offers and need time to decide. If you receive an offer that does not adhere to the dates above, contact the FSB Career and Professional Development Office.

Additionally, as FSB students, you are prohibited to renege—or go back on an offer or to accept an offer after already accepting one. Violating this rule will result in being banned from all future on-campus recruiting and services from the Center for Career Exploration and Success.

Here’s a few things to consider before accepting a job offer:

  • Do you understand the work you will be doing on a day-to-day basis?
  • How will you be evaluated?
  • Is there room for upward growth or horizontal movement within the company?
  • Is the company culture a good fit?
  • Do the salary and benefits meet your expectations?
  • Is the salary comparable to similar jobs at other companies?
  • Are you excited about the job and will you be inspired to work each day?


For more information, check out articles on The Muse.



For more information, visit the Career and Professional Office in FSB 1022!