We can’t get enough of all things K-beauty, but when we go to list off our favorite products, they err on the side of sheet masks, essences, and serums as opposed to foundations and mascara. After all, in Korea, skincare is much more than an assortment of products, it’s a way of living. As such, heavy contouring, overlined lips, and gleaming highlighter aren’t on the menu du jour for most Korean women—it’s the dewy-fresh poreless skin that’s the focus.
In contrast, extravagant makeup routines are often favored in the U.S.—just take a scroll through Instagram and you’ll see a bevy of makeup artists and non-makeup artists alike applying countless products for one look. Not that intricate cat eyes and perfectly filled in brows should be scoffed at—we’re mesmerized by the talent that goes into executing each look—but it’s just the nature of the growing makeup culture here in the states.