It bears repeating: TLDR*

Bob Johnson writes about higher ed marketing, but his latest post applies to all sorts of sites. Probably the quickest way to bore your website visitors (and lose customers) is to force a bunch of “blah-blah” text on them. The web is all about clarity and brevity. (This paragraph is starting to break that rule!)

As Bob says, “The best content strategy on the planet will not work if people can’t scan and read your content.”

Bob’s post: http://www.bobjohnsonblog.com/2012/05/writing-right-for-the-web-3-ways-to-kill-the-ability-to-scan-your-web-pages.html

*Too long, didn’t read

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