University Marketing, Digital, and Creative Services

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(MUPIM 18.2)

University Marketing, Digital, and Creative Services is a full-service marketing and branding operation, assisting campus “clients” in building relationships with prospective students, parents, donors, alumni, legislators, business leaders, and other external audiences.

All University marketing material (print, video, and electronic) intended for large or external audiences and/or off-campus distribution must be reviewed and approved by Marketing, Digital, and Creative Services. The office produces the University Identification and Standards Manual: Requirements and Guidelines for Branding, Style, Web Content, and Athletic Marketing, PDF 8.3 MB that governs identity, print, and promotional design requirements in addition to the web guidelines and social media requirements. The office provides external resources as needed for some projects, maintains a list of cost-efficient external vendors, and provides editing services for externally intended material. The office also manages production of official publications such as telephone directories, campus maps, and other central publications provided for use by the campuses, and maintains vendor lists for design, printing, and other resources to help reduce costs for all areas.

Web Communications (MUPIM 18.2.A)

University Marketing, Digital, and Creative Services houses University Web Communications and manages the official University Web presence, homepage, and major administrative/top tier sites. It also has the responsibility for University web standards, protocol, content and design, and works with campus areas to build web pages, train staff, and manage sites. The University uses a Content Management System (CMS) for all official University websites. All division, department, and unit websites will be part of the CMS and will be expected to comply with templates, training, publishing and policies and guidelines found in section 9 of the University’s Identification and Standards Manuel: Requirements and Guidelines for Branding, Style, Identity, Web Content, and Athletics Marketing, PDF 8.3MB.

Social Media (MUPIM 18.2.B)

University Marketing, Digital, and Creative Services has oversight of all of Miami University’s official social media accounts, and manages the overarching Facebook, twitter, Instagram, Pinterest, Snapchat, Flickr, YouTube, and Vine accounts, as well as approves new platforms. They also provide consultation, training and other resources related to creating social media sites, and should be contacted with any questions or concerns regarding social media content. Policies, requirements and guidelines for Miami’s social and emerging media sites can be found in Section 10 of the University’s Identification and Standards Manuel: Requirements and Guidelines for Branding, Style, Identity, Web Content, and Athletics Marketing, PDF 8.3 MB.

Digital and Emerging Media (Photography, Videography, New Media) (MUPIM 18.2.C)

University Marketing, Digital, and Creative Services also oversees digital and emerging media, which includes photography, videography, and new media. The University’s digital assets (photography, videography, and graphic elements) are available for campus use, with several resource sites available for employees, including Web Digital Asset Management (WebDAM) which requires simple registration. Services from University photography or videography must be requested through the online assignment request forms.

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